A good take by Harry Marks on the differences between Apple and Samsung ads. You know where I stand.
Towards the end, I especially liked this bit:
It’s been rumored that iOS 7 is going to bring a drastic overhaul to the UX, including a new home screen and enhanced features. This will inevitably bring a level of complication users haven’t had to deal with yet. Seeing as how this is Apple we’re talking about, I doubt these updated bells and whistles will be difficult to trigger, but there will most likely be a bit of a learning curve in the beginning. Every familiar paradigm starts out as something new and unknown.
I don’t know how much ads can be an effective teaching tool for users, but I agree: there will be a new learning curve, but some changes are necessary.
